Hi, I'm Toby 👋

I help innovative tech companies make smarter product decisions.As Head of Product at hedgehog lab, I help global brands discover and develop cutting edge digital products on mobile and web.I'm passionate about creating innovative software people love, and enjoy trying to figure out how to use technology to solve complicated problems.I used to be a professional music journalist until I realised I'd never pay the mortgage with free CDs and guestlist passes.I write a blog on product management, creativity, and innovation (and anything else I'm currenty thinking about).Check out my LinkedIn profile for work-related stuff, and Farcaster for short-form ramblings.Feel free to get in touch – my DMs are always open.