Hi, I'm Toby 👋

I help innovative tech companies make smarter product decisions.As Head of Product at hedgehog lab, I help global brands discover and develop cutting edge digital products on mobile and web.I'm passionate about creating innovative software people love, and enjoy trying to figure out how to use technology to solve complicated problems.I used to be a professional music journalist until I realised I'd never pay the mortgage with free CDs and guestlist passes.I publish a weekly invite-only newsletter on product management, creativity, and innovation, and write longer-form articles and riffs on my blog.Check out my LinkedIn profile for work-related stuff, and Bluesky for short-form ramblings and shitposts.Feel free to get in touch – my DMs are always open.