Hi, I'm Toby 👋

I help innovative tech companies make smarter product decisions.As Product Lead at hedgehog lab, I help global brands discover and develop cutting edge digital products on mobile and web.I'm passionate about product, strategy, creativity and innovation, and love trying to figure out how to use technology to solve complicated problems.I'm a lifelong learner and enjoy sharing my product management journey on Twitter and through my newsletter.I used to be a professional music journalist until I realised I'd never pay the mortgage with free CDs and guestlist passes.You can get in touch with me via Telegram, LinkedIn or Twittermy DMs are always open.