Hi, I'm Toby 👋

I help innovative tech companies make smarter product decisions.As Head of Product at hedgehog lab, I help global brands discover and develop cutting edge digital products on mobile and web.I'm passionate about product, strategy, creativity and innovation, and love trying to figure out how to use technology to solve complicated problems.I'm a lifelong learner and enjoy sharing my journey via my blog and digital garden.I used to be a professional music journalist until I realised I'd never pay the mortgage with free CDs and guestlist passes.You can get in touch with me via Threads, LinkedIn or Mastodonmy DMs are always open.